Building brands through clarity, empathy, and purposeful design.
What I Do
I’m a Copywriter And Creative Strategist With 3+ Years Of Experience Crafting Campaigns, Content Strategies And Creative Direction For Brands.
What I Did
I Started My Career As a Junior Copywriter at Click Iraq In Sulaymaniyah, Where I Worked On Projects For Local And Regional Clients Across Various Industries. I Quickly Developed a Passion For Storytelling And Strategic Thinking, Which Led Me To Take On More Responsibilities And Eventually Become A Senior Copywriter. Over The Years, I’ve Had The Opportunity To Lead Creative Projects From Concept To Execution, Collaborating Closely With Designers, Strategists And Clients To Deliver Work That Resonates With Audiences And Achieves Business Goals.
How I Do It
I Believe That Great Creative Work Starts With a Deep Understanding Of The Brand, Its Audience And The Cultural Context. I Approach Every Project With Curiosity And Empathy, Seeking To Uncover Insights That Can Inform The Creative Strategy. I’m Passionate About Crafting Ideas That Are Not Only Creative But Also Effective, And I Strive To Create Work That Is Both Memorable And Meaningful.
Career Timeline
-Goat Marketing Agency
-Formo Creative Studio
-Click Iraq
Agencies
Agencies I worked at
Studios and teams where I contributed to campaigns, design systems, and digital products.
From messaging to campaigns — focused offerings for brands that want to stand out.
Copywriting
Creating Kurdish, English and Arabic copies for Brands, Websites and Social Media.
Campaign Creation
Concept, strategy and execution for integrated campaigns.
Content Strategy
Planning, pillars and formats to grow audience and retention.
Social
Channel strategy, community and short-form content.
Testimonials
Voices from the work
Client feedback with the strategic clarity and creative detail behind each story.
Farok Omar portrait
Farok Omar
Chief Executive Officer
Goat Marketing Agency
“Working with him has always been easy and comfortable, both personally and professionally. He’s someone who accepts feedback openly, which makes collaboration smooth and stress-free.”
Metrics
Results that speak clearly
Measured impact across campaigns, content, and brand growth.